开发一个汽车开发的电子商务渠道turer
Drivers are increasingly likely to buy their vehicle online. To accompany this revolution, aEuropean car manufacturerasked ALTEN to develop itse-commerce platformto sell vehicles and connected services.
Internet users can now select, buy and pay their new vehicle entirely online through amobile applicationwebsiteand have it delivered to a point of sale (dealership or branch). They can also estimate the buyback of their old vehicle and the financing for the new car.
The ALTEN team made up of18 consultantsfrom avariety of backgrounds(developers, UX/UI designers, agile coach, experts in communication and digital marketing, etc.) is involved in all web and e-commerce business lines:
- Digital project management (coordination of all in-house and outside project participants by the Product Owners and Scrum Masters)
- Front/Back-end development (Android, iOS and Web)
- UX and UI design (creation of graphical interfaces and optimisation of user journeys)
- Communication and Digital Marketing (defining strategies for creating, distributing, sharing and presenting offers)
With its ability to deploy amultidisciplinary teamand itsexpertise in Agile methodology, ALTEN is a major player in supporting its clients’digital transformationandomnichannel strategy.